AGENCY

AGENCY

FL Gov Pleas for Marketing Agency Spend Money
In an effort to revitalize the state, his standing and the local tourism industry, Governor Rick Scott announced that he'd like to spend $100 million this year with Visit Florida - the state's tourism marketing agency.

4/20/2017
AGENCY

Marketing Agencies: In-house or Traditional?
Ad agencies are undoubtedly beneficial to companies. However, how do you know whether a traditional or in-house marketing agency is best for your company?

4/20/2017
AGENCY

Surviving the Competitive Marketing Landscape as an Agency
There's a bit of a war going on in the marketing space at the moment, and the key opponents seem to be agencies, consultancies and marketing technology (martech) companies.

4/19/2017
AGENCY

Rethink the Way You Work: Optimize Your Digital Agency
Working under pressure is detrimental not only to your team's efficiency but also to business in general. Every experienced business owner knows that building a high-performing team that will manage to translate their own work into good quality deliv…

4/11/2017
AGENCY

Content Marketing Helps Agencies Gain Long-Term Business
Getting your customers to understand the importance of professional content and the ongoing nature of this type of marketing will require agencies to engage in some education. A single well executed content marketing campaign will go a long way towar…

12/27/2016
AGENCY

Mad Marketer Explores Agency vs. In-House
Does it make sense to do all your own marketing or should you expand on the mad marketer model and considering outsourcing?

12/23/2016
AGENCY

Choosing a Marketing Agency That Fits
You need to know if the agency is going to meet your goals and work well with your internal processes, as well as just generally fit with your culture and target markets.

12/23/2016
AGENCY

MarTech: Most Commonly Asked Questions
If you're a marketing technologist, or in martech in any manner, you probably have your fair share of "stupid questions" every day (yes, we know there aren't technically any stupid questions-but you see where martech experts are coming from). In a ni…

12/8/2016
AGENCY

Options for Your Agile Marketing Pilot Project
In an ideal world, you get to start your Agile marketing journey by having a week-long retreat with your entire marketing department. You immerse yourselves in Agile principles and practices, recite the Agile Manifesto by firelight, and return to the…

11/29/2016
AGENCY

Scrum Ceremonies for Agile Marketing Teams
The primary difference for a Scrum marketing team lies in the complexities that must be managed during sprint planning. Marketing teams run with multiple interdependencies that most development teams just don't have to deal with. From outside agencie…

11/21/2016
AGENCY

Creative Marketers Who Also 'Speak Digital'
While there certainly are analytical marketing experts out there, it's possible they lack the creative edge required. If they're creative, they may not have the knowledge of the ever-changing world of business analytics. If you do find someone who ha…

11/10/2016
AGENCY

Building a Realistic Path to Marketing Automation
The process of automating pretty much anything using technology and software is destined to meet with resistance. Automation provides myriad benefits and advantages but it also represents a change in the traditional way of getting things done as well…

11/4/2016
AGENCY

Think TV Ads Are Old Hat? Think Again
When's the last time you heard about the power of advertising on TV? I'm willing to bet that you've encountered quite a few articles about online advertising, but not many in regards to TV. This is because TV is supposedly a technology of the past th…

10/28/2016
AGENCY

Focus on Agile Marketing in Upcoming Year
Agile marketing seems to be the next big thing in the world of marketing. Agile marketing, defined as "a tactical marketing approach in which teams identify and focus their collective efforts on high value projects, complete those projects cooperativ…

10/28/2016
AGENCY

How Do You Measure Pay-for-Performance in Influencer Marketing?
Traditionally, paying agencies for marketing and advertising has been a pretty straightforward process when it comes to pay-for-performance. Placing an ad? Pay for the impressions you get. Social media marketing? Pay for the likes, responses or share…

10/27/2016
AGENCY

Is Agile Always Worth it?
While I dearly love all things Agile, I have had several reminders lately that this approach isn't always the best way to get things done. Particularly in a marketing context, there are times when sticking with the status quo will serve your team bet…

10/27/2016
AGENCY

Scrumban for Marketing: One of the Best Kept Agile Secrets
According to Dr. W. Edwards Deming, the American engineer, statistician, professor, author, lecturer, and management consultant, 94% of business problems are derived from processes, not the people who work within those processes. When you're locked i…

10/25/2016
AGENCY

Is the Traditional Marketing Agency on the Road to Die?
Is it possible that the current structure of the marketing agency is doomed for failure? The question is a loaded one as answering in the affirmative could lead you down a dark path, but objecting to the notion could potentially set you up for failur…

10/19/2016
AGENCY

Vogue's Takedown of Bloggers Offers Valuable Marketing Lessons
Beautiful new clothing lines aside, something much less glamorous emerged from 2016's fall fashion weeks in Milan and Paris: A war between bloggers and traditional media.

10/18/2016
AGENCY

Agency Focused Exclusively on Nonprofits Paves New Marketing Path
How hard is it to limit your opportunities in the market to just those that match with your own passions? For one company, a focus on marketing is limited to the conscientious choice and they aim to stay in this arena. Marketers may suggest a broad a…

10/17/2016