Five Ways to Use Visuals for Content Marketing

By: Special Guest

The rate at which various brands and individuals are producing content is skyrocketing. In view of this, marketers are always on the lookout for effective methods to make their content more visible and irresistible to the target audience. Read More

Influencer Marketing Trends in 2017

By: Special Guest

Social media influencers are gaining popularity day in and day out. They are a force to be reckoned with and are on every social media platform. Smart marketers are busy making plans to invest more in influencer marketing. Here are some trends that are expected to surface in the coming year. Read More

Lessons from the Competitive World of Healthcare Marketing

By: Special Guest

According to a PEW Research Center report, 72 percent of Internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online Web presence, but healthcare marketi… Read More

Prerequisites of Developing a Content Plan

By: Special Guest

The ultimate goal of a content plan is to create engaging, unified, sustainable and meaningful content. Anything less than that means confused and frustrated readers. Read More

Blogging is the King of Content Marketing

By: Tracey E. Schelmetic

Content marketing, or the process of creating and disseminating useful information that will educate as well as drive customer behavior, is possibly the fastest-changing business process in the enterprise today. Read More

Get the Timing Right for Content Marketing

By: Tracey E. Schelmetic

If you take too long to produce content, you're delivering brilliant material long after the last viewer has departed. Think of it as that regretful moment you think of a perfect come-back three hours after an argument has ended. Read More

Mastering Video in Content Marketing

By: Tracey E. Schelmetic

Video is one of those content marketing vehicles that defines "go big or go home." Video costs money and time to produce, and an ineffective video spot can lead to bruised egos, bruised careers and bruised budgets. Read More

How to Use Guest Blogging to Grow Your Business Quickly

By: Drew Hendricks

If you're one of the many businesses using content marketing to reach out to new customers, you're likely looking for something new. This could be the year that guest blogging is just the approach you need. Here are a few ways you can put guest blogging to work to quickly scale your business. Read More

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