Don't Forget These Rules in Your Content Marketing Promotion Plan

By: Susan J. Campbell

Creating content is only one of the steps that you need to take in the grand scheme. You also need to promote that content so it gets in front of the right person at the right time - only then can you hope to get prospects to act accordingly. Read More

Analytics at Core of Measuring Content Marketing ROI

By: Tracey E. Schelmetic

While the exact definition of "content marketing" is debated hotly, most people would agree that it's the content - articles, blogs, videos, social media posts and mobile apps - that marketers create (or encourage customers to create) for the purpose of educating customers or prospects on their purc… Read More

Measuring the Value of Marketing Videos in a Meaningful Way

By: Laura Stotler

Advances in video technologies, network quality and an omni-channel approach to customer engagement have made video a powerful tool for marketers. But while videos have evolved to keep pace with a dynamic sales and marketing culture, the way their impact and value is measured is often still stuck in… Read More

The Building Blocks of an Unbeatable Content Marketing Plan

By: Special Guest

If your business wants to move from a middle market player to play with the big boys, you need to focus on content marketing. While a number of businesses claim to have a content marketing plan, a number of these plans tend to be ineffective. So, how can you guarantee an unbeatable content marketing… Read More

Five Ways to Use Visuals for Content Marketing

By: Special Guest

The rate at which various brands and individuals are producing content is skyrocketing. In view of this, marketers are always on the lookout for effective methods to make their content more visible and irresistible to the target audience. Read More

Influencer Marketing Trends in 2017

By: Special Guest

Social media influencers are gaining popularity day in and day out. They are a force to be reckoned with and are on every social media platform. Smart marketers are busy making plans to invest more in influencer marketing. Here are some trends that are expected to surface in the coming year. Read More

Lessons from the Competitive World of Healthcare Marketing

By: Special Guest

According to a PEW Research Center report, 72 percent of Internet users said that they look online for health information. But to convert that into calls, it requires a firm to do more than just set up a website. Healthcare firms need to establish a bigger online Web presence, but healthcare marketi… Read More

Prerequisites of Developing a Content Plan

By: Special Guest

The ultimate goal of a content plan is to create engaging, unified, sustainable and meaningful content. Anything less than that means confused and frustrated readers. Read More

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