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Context Matters in Marketing

By: Andrew Bindelglass

The move of the entire world in a more digitally oriented direction has altered all facets of life. As lifestyles change so too must marketing approaches. Content marketers need to understand that the content they create is only one of the factors that can influence consumers. The context in which t… Read More

Content Marketing Supports the Software-as-a-Service Sales Funnel

By: Tracey E. Schelmetic

Go looking for information about effective content marketing, and you'll find it. A lot of it. The problem is, the advice is probably strongly tailored to a specific industry. What works to sell cosmetics isn't going to work to sell building supplies. Different demographics of people absorb marketin… Read More

Louise Delage: Instagram Star, Traveler, Marketing Genius

By: Alicia Young

Louise Delage has quickly become an Instagram sensation. Chances are, you've likely seen some of her posts on Instagram's explore page. I, for one, have liked a few of her photos here and there that I came across while randomly scrolling through the app. What's more interesting than Delage's seeming… Read More

Why You Should Integrate Live Streaming Video into Your Marketing Efforts

By: Susan J. Campbell

It's hard not to click on the link when you're scrolling through Facebook or your favorite newsfeed. The title is catching your attention and there's an opportunity for access to live streaming video - what could more appealing to start your day? We're all doing it, consuming a considerable amount o… Read More

Content Marketing: Do It Yourself or Outsource It Out?

By: Tracey E. Schelmetic

Most companies, from the smallest to the largest, are aware of the potential for content marketing today. Asking what the "right" way to do it is a bit like asking how long a string is: the answer will be different depending on the company's industry, its target audience, or its goals. Tackling cont… Read More

Gamification Has Compelling Benefits in Content Marketing

By: Tracey E. Schelmetic

Why is the world so in love with video gaming? There are a variety of reasons, but the evidence is powerful. Global video game revenue is estimated to be above the $100 billion mark and not expected to stagnate anytime soon. Game makers as well as console providers continue to outdo one another with… Read More

B2C Content Marketing Still Falling Short

By: Andrew Bindelglass

Recently, Hightail published their fifth annual content marketing report, entitled B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends. The report indicates that while large steps have been taken in the direction of improving content marketing, there is still a lot of work left to be done in… Read More

Effective Content Marketing Isn't About Selling

By: Tracey E. Schelmetic

In recent years, marketing has seen a massive shift toward content marketing. According to research provided by the Content Marketing Institute, 88 percent of b-to-b marketers use content marketing today, and they are spending more than a quarter of their budgets -- 28 percent - on it. For business-… Read More

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