Give Creativity Structure for Better Creative Marketing Campaigns

By: Tracey E. Schelmetic

When it comes to marketing campaigns today, there are so many approaches to choose from that it's dizzying. No one can do it all: marketers need to craft their marketing "journey" in the same way they need to craft their marketing message. Get the message right and the path to customers wrong, and y… Read More

IoT, Data & Marketers: The Beginning of a Beautiful Friendship

By: Maurice Nagle

Marketing is without question moving in a more personalized direction. Data-driven decisions are guiding firms to meet customers where and in the manner they choose, as according to a recent Ascend2 survey 70 percent of marketing experts surveyed view personalization as the most important tools for … Read More

Creativity, Productivity & Group Dynamics

By: Paula Bernier

Creativity is important both for personal satisfaction and to drive innovation and productivity in the workplace. Yet a lot of people simply don't consider themselves to be creative individuals. But clearly there is creativity in everyone; it's just that it manifests itself in different ways. Read More

Don't Let the Dog Days of Summer Slow Down Your Marketing Plans

By: Brooke Neuman

For most, the summer months are filled with long vacations to the beach, activities at the pool, and weekend BBQs. For marketers, however, the summer is spent in the office mulling over new, innovative ways to spread brand awareness and drive revenue. Read More

Leanne Fremar Swaps Sports for Coffee in New Role

By: Alicia Young

Under Armour has run a series of successful campaigns over the past few years. Last year, the "I Will What I Want" series of advertisements, featuring athletes like Lindsey Vonn and Misty Copeland, garnered success because they showed women overcoming obstacles to achieve greatness. One of the creat… Read More

Marrying Data and Creativity Key to Marketing Success

By: Andrew Bindelglass

More and more, the marketing world tends to gravitate toward big data. The Internet has given us access to far more data points than ever before, and powerful analytics tools have allowed us to pull valuable insights from said data and use it to inform marketing campaigns. Read More

New Nike Ad Features 'Unlimited' Female Athletes

By: Andrew Bindelglass

With the 2016 Summer Olympics in Rio in the rear view, Nike released the latest installment in its "Unlimited" campaign, a spinoff of the famous Nike catchphrase, "Just Do It." These ads have showcased the hard work and training that has gone into putting Nike's athletes among the best in the world,… Read More

Make Halloween Business Yours for the Taking

By: Steve Anderson

We all know the story of the fuzzy green misanthrope the Grinch, who one night decided that Christmas was way too much noise and commercialism, so after dressing up his dog as an ersatz reindeer and himself as Santa Claus, he set out to seize the holiday and toss it off the side of the highest mount… Read More

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