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How a Solid Content Strategy Strengthens Your Marketing Efforts

By: Dan Steiner

Content marketing is one of those efforts that bear minimum costs (mostly on the time and effort side) but offers a huge potential on returns. Read More

The Convergence of MarTech, AdTech and SalesTech

By: Drew Hendricks

The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together marketing and technology in a way we've never seen be… Read More

Best WordPress Marketing Themes for 2017

By: Special Guest

Digital commercialization of business requires the most effective digital marketing strategies. Besides having an excellent marketing team, you have to use the best marketing tools available. Read More

Marketing Emails Read More During Holidays

By: Andrew Bindelglass

A recent study from Adlucent found that consumers are more likely to open marketing emails during the holidays than any other time. Read More

Kaleidoscope Taking Engagement Opportunity to ITEXPO

By: Maurice Nagle

Customer engagement is sometimes much easier said than done. Often - more often than a lot of in-house marketers would like to admit - opportunities are missed. A venue commonly overlooked: the lobby or waiting area. Whether you are a dentist office or a Fortune 500, the time clients, partners or pe… Read More

The Importance of Digitizing Your Customer Support System

By: Special Guest

Digitization is pivotal when you want to automate your business procedures and practices up to a point. In today's robust world, work does not stop at 5 p.m.; it continues until each and every customer is served. Read More

Prepare for 2017's Digital Marketing Changes

By: Tracey E. Schelmetic

While 2016 is ending, there's an opportunity to begin 2017 with a new digital marketing approach…one that's more likely to ignite your target audiences' imaginations. Read More

Use IoT Data for Targeted Digital Content Marketing

By: Tracey E. Schelmetic

The challenge with the IoT will be figuring out how to tie data sources into a reasonable report or visualization that aligns accurately with customer intent and activity and allows digital marketing to stand out. Read More

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