DIGITAL

DIGITAL

Launch Your Ecommerce Store on Social Media in 4 Steps
Have you taken the first steps towards your digital income dream and launched your own online store? Now you need to come up with a viable marketing strategy for your site and meet your customers where they are - on social media. Why does social medi…

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Promoting your App on Social Media
There are a number of tips and tricks that you will have to consider in order to promote your application on social media. Some of the most effective tips are as follows.

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A Seller's Forecast: Three Predictions for 2017
2016 was a busy year for the sales industry. The M&A market hit a fever pitch and new technologies made salespeople more efficient and effective at their job. As we head into the New Year, I want to share my predictions for 2017; from the evolving ex…

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Six Tips for a Successful Digital Marketing Career
Digital marketing is an exciting career that allows room for creativity. Here are six surefire tips for the aspiring digital marketer.

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LiveHive: Your Sales/Marketing Hub
The sales process was once a rolodex, a desk phone and dialing for dollars - if you will. Technology has served this process well in a multitude of ways, but one I'd like to focus on today is automation. In November, I had the opportunity to speak wi…

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Websites a Focus for Marketers in 2017
A survey of leading marketers conducted over the past few months found that brand websites are expected to be the most important tool to leverage in 2017.

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Automate, Engage and Innovate: Leveraging Social Media's Goldmine of Data and Possibilities
Marketing-now more than ever-has always been about using the data you collect to help a business make a better product, find its ideal audience, and then construct the proper mechanism to promote the brand. The goal here is to connect with people in …

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Is Your Digital Marketing Strategy (Or Lack Thereof) Harming Business?
Digital marketing is great until it poorly impacts your business. Here are a few strategies to stay away from as you plan for 2017.

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Make Your Online Business Successful With Mobile Optimization
The main issue that marketers have been facing since search engines started focusing on mobile is content optimization. Your blog posts, articles, and on-page content should be easy to read and view on mobile.

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Digital Marketing Trends for 2017
What is expected to change in 2017 is the way digital marketers allocate their budgets in the new year, across both online and offline channels.

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Use IoT Data for Targeted Digital Content Marketing
The challenge with the IoT will be figuring out how to tie data sources into a reasonable report or visualization that aligns accurately with customer intent and activity and allows digital marketing to stand out.

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Prepare for 2017's Digital Marketing Changes
While 2016 is ending, there's an opportunity to begin 2017 with a new digital marketing approach…one that's more likely to ignite your target audiences' imaginations.

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The Importance of Digitizing Your Customer Support System
Digitization is pivotal when you want to automate your business procedures and practices up to a point. In today's robust world, work does not stop at 5 p.m.; it continues until each and every customer is served.

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Kaleidoscope Taking Engagement Opportunity to ITEXPO
Customer engagement is sometimes much easier said than done. Often - more often than a lot of in-house marketers would like to admit - opportunities are missed. A venue commonly overlooked: the lobby or waiting area. Whether you are a dentist office …

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Marketing Emails Read More During Holidays
A recent study from Adlucent found that consumers are more likely to open marketing emails during the holidays than any other time.

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Best WordPress Marketing Themes for 2017
Digital commercialization of business requires the most effective digital marketing strategies. Besides having an excellent marketing team, you have to use the best marketing tools available.

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The Convergence of MarTech, AdTech and SalesTech
The magical trifecta is martech, adtech and sales tech, which a number of leading technology companies are bringing together to get the most bang for their buck. It's more than convenience-it's real passion and has the potential to bring together mar…

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How a Solid Content Strategy Strengthens Your Marketing Efforts
Content marketing is one of those efforts that bear minimum costs (mostly on the time and effort side) but offers a huge potential on returns.

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Digital Marketing Trends for 2017
Today, digital marketing is one of the fastest-moving business processes there is. Channels' popularity waxes and wanes, new social media and content sites pop up, leaving the old ones behind, and customers' fondness for certain apps rises and falls.

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How and Why You Should Focus on Speed for Your WordPress Site
Our current digital age has brought with it a huge focus on speed. People and consumers surfing the Internet expect things to be delivered faster than ever before. While website speed isn't something we can see or touch, it is more important than eve…