DIGITAL

DIGITAL

US Virgin Islands Improving Digital Marketing Efforts
In an effort to modernize its digital efforts, The USVI Hotel & Tourism Association has announced a partnership with Morris Carribbean Publications as well as ChartLocal - its digital division - to improve social media presence and targeted marketing…

4/27/2017
DIGITAL

Latent Semantic Indexing is Vital for SEO Strategies
A mention of the term "latent semantic indexing" (LSI) will likely result in puzzled looks among most. However, even though they might not be conversant with the term, it will be quite familiar to those who dabble in keywords and search engine optimi…

4/26/2017
DIGITAL

Digital Marketing Boosts for Brick and Mortar Stores
Digital marketing or data tools are not only important for the online retailers. Physical retailers are also finding benefits in these solutions. For those aiming to be successful in 2017 and well into the future, the ability to identify opportunitie…

4/25/2017
DIGITAL

Hive9 CEO Dishes on How Data Will Protect You From Darkness
It's not October, but for marketers there is still plenty to fear, as there's much going 'bump in the night.' It can certainly be scary out there, as Hive9 CEO Darin Hicks outlined during his breakout session at Workfront's Leap, "Stop Marketing in t…

4/18/2017
DIGITAL

Should Telcos Dive Into Ad Tech?
By 2020, IHS Markit forecasts that more than 6 billion smartphones will be in use globally - a staggering 50 percent growth from 2016. This serves as further evidence of the ubiquitous adoption of smartphones as the central hub for everyday communica…

4/17/2017
DIGITAL

What Instagram Likes Mean for Your Business
Instagram is a picture-based social media site. It has gained popularity in the last few years, making it one of the most liked social media platforms among young people. As a business, you can use Instagram to network and market your business. If yo…

4/12/2017
DIGITAL

Instagram Social Media Marketing: Effective Ways to Enhance the Experience
In order to take marketing to the next level via social media, you must try different tools. With the right set of Instagram tools, it can become easier for you to gain analytical and professional insights. Here, we will focus on some of the most imp…

4/10/2017
DIGITAL

Business and Web Design: How to Increase Profitability
Cultivate your business skills by making sure that you have the right approach and attitude. Running a business constitutes making some calculated risks. If you are not able to deal with the pressure of making decisions that can either sink or grow y…

4/10/2017
DIGITAL

Protagonist Platform Empowers Limitless Insight for Marketers
The Protagonist platform can digest a multitude of sources, at scale, and provides developers with an in-depth view of the beliefs at play, giving marketers the ability to KNOW, and not GUESS.

4/4/2017
DIGITAL

Growing an International User Base For Your App
Technology makes international expansion simpler, and "global" is no longer reserved for large corporations. For the app industry, that means publishers of all sizes can grow international audiences. No one is limited by their country "walls." Althou…

4/3/2017
DIGITAL

Digital Marketers: If You're Not Agile, What Are You?
Marketers need to put a premium on agility. The ability to step in, strike while the iron is hot and seal the sale is a characteristic of successful marketers in today's digital marketing landscape. The world lives in real time, offering real time op…

3/28/2017
DIGITAL

Why Salesforce is Winning the Digital Marketing War
Earlier this year, Salesforce unveiled new features and rolled out a few enhancements to its marketing platform, Salesforce Marketing Cloud. A step aimed at improving user experience, the roll out was just one of the numerous giant steps Salesforce h…

3/28/2017
DIGITAL

Marketing Mainstays: Top B2B Trends Today for a Solid Tomorrow
B2B marketing is changing all the time. Just like in other areas of marketing, new trends are constantly coming along that change the way things are done.

3/24/2017
DIGITAL

Essential Skills for the Aspiring Digital Marketer
The demand for digital marketers keeps increasing regularly as brands now see the need to have a powerful online presence and stay ahead of competitors.

3/21/2017
DIGITAL

Website vs. Social Media: It's All About Controlling the Message
In an increasingly social media-centric corporate world, a hot-button issue centers around whether companies require websites. While some advocate the benefits of a central company website, others point towards the continued rise of social media and …

3/6/2017
DIGITAL

Why Self-service is Not Meeting its Own Expectations
Self service is often posited as either a transparent means of cutting costs, or a way to dramatically improve customers' lives. This dichotomy should not exist, though-companies should be achieving both. And while a few industry leaders are, many ar…

3/2/2017
DIGITAL

Increase Marketing ROI with Agile Marketing
In an ideal world, a holistic view of the entire customer - from CRM, marketing automation and sales tools to finance and contract management - will enable companies to sell more effectively, build greater loyalty and increase profitability over time…

2/28/2017
DIGITAL

How is Digital Signage Drying out the Traditional Ad World?
Marketing is impaired without its digital aspect in today's world. Marketing and advertising trends haves to take into account the increasing use of mobile devices and social media platforms to share thoughts in order to become successful. At the beg…

2/22/2017
DIGITAL

Launch Your Ecommerce Store on Social Media in 4 Steps
Have you taken the first steps towards your digital income dream and launched your own online store? Now you need to come up with a viable marketing strategy for your site and meet your customers where they are - on social media. Why does social medi…

2/3/2017
DIGITAL

Promoting your App on Social Media
There are a number of tips and tricks that you will have to consider in order to promote your application on social media. Some of the most effective tips are as follows.

1/30/2017