DIGITAL

DIGITAL

Essential Skills for the Aspiring Digital Marketer
The demand for digital marketers keeps increasing regularly as brands now see the need to have a powerful online presence and stay ahead of competitors.

DIGITAL

Website vs. Social Media: It's All About Controlling the Message
In an increasingly social media-centric corporate world, a hot-button issue centers around whether companies require websites. While some advocate the benefits of a central company website, others point towards the continued rise of social media and …

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Why Self-service is Not Meeting its Own Expectations
Self service is often posited as either a transparent means of cutting costs, or a way to dramatically improve customers' lives. This dichotomy should not exist, though-companies should be achieving both. And while a few industry leaders are, many ar…

DIGITAL

Increase Marketing ROI with Agile Marketing
In an ideal world, a holistic view of the entire customer - from CRM, marketing automation and sales tools to finance and contract management - will enable companies to sell more effectively, build greater loyalty and increase profitability over time…

DIGITAL

How is Digital Signage Drying out the Traditional Ad World?
Marketing is impaired without its digital aspect in today's world. Marketing and advertising trends haves to take into account the increasing use of mobile devices and social media platforms to share thoughts in order to become successful. At the beg…

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Launch Your Ecommerce Store on Social Media in 4 Steps
Have you taken the first steps towards your digital income dream and launched your own online store? Now you need to come up with a viable marketing strategy for your site and meet your customers where they are - on social media. Why does social medi…

DIGITAL

Promoting your App on Social Media
There are a number of tips and tricks that you will have to consider in order to promote your application on social media. Some of the most effective tips are as follows.

DIGITAL

A Seller's Forecast: Three Predictions for 2017
2016 was a busy year for the sales industry. The M&A market hit a fever pitch and new technologies made salespeople more efficient and effective at their job. As we head into the New Year, I want to share my predictions for 2017; from the evolving ex…

DIGITAL

Six Tips for a Successful Digital Marketing Career
Digital marketing is an exciting career that allows room for creativity. Here are six surefire tips for the aspiring digital marketer.

DIGITAL

LiveHive: Your Sales/Marketing Hub
The sales process was once a rolodex, a desk phone and dialing for dollars - if you will. Technology has served this process well in a multitude of ways, but one I'd like to focus on today is automation. In November, I had the opportunity to speak wi…

DIGITAL

Websites a Focus for Marketers in 2017
A survey of leading marketers conducted over the past few months found that brand websites are expected to be the most important tool to leverage in 2017.

DIGITAL

Automate, Engage and Innovate: Leveraging Social Media's Goldmine of Data and Possibilities
Marketing-now more than ever-has always been about using the data you collect to help a business make a better product, find its ideal audience, and then construct the proper mechanism to promote the brand. The goal here is to connect with people in …

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Is Your Digital Marketing Strategy (Or Lack Thereof) Harming Business?
Digital marketing is great until it poorly impacts your business. Here are a few strategies to stay away from as you plan for 2017.

DIGITAL

Make Your Online Business Successful With Mobile Optimization
The main issue that marketers have been facing since search engines started focusing on mobile is content optimization. Your blog posts, articles, and on-page content should be easy to read and view on mobile.

DIGITAL

Digital Marketing Trends for 2017
What is expected to change in 2017 is the way digital marketers allocate their budgets in the new year, across both online and offline channels.

DIGITAL

Use IoT Data for Targeted Digital Content Marketing
The challenge with the IoT will be figuring out how to tie data sources into a reasonable report or visualization that aligns accurately with customer intent and activity and allows digital marketing to stand out.

DIGITAL

Prepare for 2017's Digital Marketing Changes
While 2016 is ending, there's an opportunity to begin 2017 with a new digital marketing approach…one that's more likely to ignite your target audiences' imaginations.

DIGITAL

The Importance of Digitizing Your Customer Support System
Digitization is pivotal when you want to automate your business procedures and practices up to a point. In today's robust world, work does not stop at 5 p.m.; it continues until each and every customer is served.

DIGITAL

Kaleidoscope Taking Engagement Opportunity to ITEXPO
Customer engagement is sometimes much easier said than done. Often - more often than a lot of in-house marketers would like to admit - opportunities are missed. A venue commonly overlooked: the lobby or waiting area. Whether you are a dentist office …

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Marketing Emails Read More During Holidays
A recent study from Adlucent found that consumers are more likely to open marketing emails during the holidays than any other time.