DIGITAL

DIGITAL

Why Email Marketing Is More Effective Than Ever
With new marketing technologies coming out every year and social media advertising on the rise, it's easy for marketers to get caught up in new and shiny tactics and overlook a proven ROI-positive marketing driver: email marketing. Email marketing ha…

5/26/2017
DIGITAL

Top Reasons Why WordPress is Most Popular with Marketers
If you are a marketer, you undoubtedly have a quality website specifically tailored for your needs. WordPress has just what you need. It is a content management system that powers over a quarter of all websites, with big names such as BBC and CNN fal…

5/18/2017
DIGITAL

The Power of Local Digital Marketing
Digital marketing is beginning to pivot from more large scale efforts to more local ones.

5/18/2017
DIGITAL

DataSift Delivers for Digital Marketers, Agencies
Today, DataSift announced the arrival of its Media Strategies API, with the proclamation "No data scientists, no problem." With its initial round of availability coming as a component of PYLON for LinkedIn Engagement Insights platform, the Media Stra…

5/11/2017
DIGITAL

Running Out of Ways to Innovate Conversion? Think Again.
Gaining new customers in a fast-paced, fragmented marketplace requires constant and targeted innovation of conversion strategies. The biggest challenge marketers often face in their innovation efforts is figuring out where to look to uncover new oppo…

5/4/2017
DIGITAL

Omnichannel Means the Most Value from Customers
In a trend that should have been obvious the moment e-commerce first gained traction, traditional retailers are now opting to focus more on their digital presence - if they have one at all.

5/3/2017
DIGITAL

Formal Agreement in Place for Salestream Acquisition of mTusker
Salestream Software - a sales accelerator - pads its portfolio with the announcement of the signing of a formal agreement in principle to purchase mTusker.

5/2/2017
DIGITAL

Marketers: Get the Most Out of Your Technology Solutions
Here's the deal: applications are changing the way we use the Internet. They're making things more convenient. They're increasing the visibility of businesses, both large and small. They're changing social interaction. Marketing can be organically pu…

5/1/2017
DIGITAL

Creating a Better Facebook Livestreaming Experience
Facebook's live streaming feature now makes it easy for you to broadcast video from your business profile. Likes, shares, comments and emojis pop up on the bottom of the video in real time, offering business owners instant replies and comments. That …

4/28/2017
DIGITAL

Marketing Tech Decisions to Remain Difficult
Having a hard time making decisions about marketing tech? You're not alone, and will likely not be alone for some time to come.

4/28/2017
DIGITAL

US Virgin Islands Improving Digital Marketing Efforts
In an effort to modernize its digital efforts, The USVI Hotel & Tourism Association has announced a partnership with Morris Carribbean Publications as well as ChartLocal - its digital division - to improve social media presence and targeted marketing…

4/27/2017
DIGITAL

Latent Semantic Indexing is Vital for SEO Strategies
A mention of the term "latent semantic indexing" (LSI) will likely result in puzzled looks among most. However, even though they might not be conversant with the term, it will be quite familiar to those who dabble in keywords and search engine optimi…

4/26/2017
DIGITAL

Digital Marketing Boosts for Brick and Mortar Stores
Digital marketing or data tools are not only important for the online retailers. Physical retailers are also finding benefits in these solutions. For those aiming to be successful in 2017 and well into the future, the ability to identify opportunitie…

4/25/2017
DIGITAL

Hive9 CEO Dishes on How Data Will Protect You From Darkness
It's not October, but for marketers there is still plenty to fear, as there's much going 'bump in the night.' It can certainly be scary out there, as Hive9 CEO Darin Hicks outlined during his breakout session at Workfront's Leap, "Stop Marketing in t…

4/18/2017
DIGITAL

Should Telcos Dive Into Ad Tech?
By 2020, IHS Markit forecasts that more than 6 billion smartphones will be in use globally - a staggering 50 percent growth from 2016. This serves as further evidence of the ubiquitous adoption of smartphones as the central hub for everyday communica…

4/17/2017
DIGITAL

What Instagram Likes Mean for Your Business
Instagram is a picture-based social media site. It has gained popularity in the last few years, making it one of the most liked social media platforms among young people. As a business, you can use Instagram to network and market your business. If yo…

4/12/2017
DIGITAL

Instagram Social Media Marketing: Effective Ways to Enhance the Experience
In order to take marketing to the next level via social media, you must try different tools. With the right set of Instagram tools, it can become easier for you to gain analytical and professional insights. Here, we will focus on some of the most imp…

4/10/2017
DIGITAL

Business and Web Design: How to Increase Profitability
Cultivate your business skills by making sure that you have the right approach and attitude. Running a business constitutes making some calculated risks. If you are not able to deal with the pressure of making decisions that can either sink or grow y…

4/10/2017
DIGITAL

Protagonist Platform Empowers Limitless Insight for Marketers
The Protagonist platform can digest a multitude of sources, at scale, and provides developers with an in-depth view of the beliefs at play, giving marketers the ability to KNOW, and not GUESS.

4/4/2017
DIGITAL

Growing an International User Base For Your App
Technology makes international expansion simpler, and "global" is no longer reserved for large corporations. For the app industry, that means publishers of all sizes can grow international audiences. No one is limited by their country "walls." Althou…

4/3/2017