Almitra Karnik is New Head of Marketing for CleverTap

By: Michael Guta

CleverTap has appointed Almitra Karnik as Head of Marketing & Global Growth as the company looks to expand into new markets for its behavioral analytics and user engagement solutions. Read More

Salesforce Brings AI to Marketing Platform

By: Andrew Bindelglass

Salesforce has added artificial intelligence to its customer service for its marketing platform. Read More

Niantic Releases Next Gen Pokemon in Smart Marketing Move

By: Alicia Young

In a smart marketing move, Niantic has released a new update to Pokemon Go that includes 80+ new Pokemon and several new features that are sure to get players interested once again. Read More

Survey: Marketers Missing on Loyalty Programs

By: Andrew Bindelglass

A recent survey from Amdocs has found that many marketers are not correctly leveraging rewards programs. Read More

Shine Technologies Pulls Rebrand Marketing Move

By: Steve Anderson

When companies rebrand, confusion often ensues...but what else is at stake with this marketing strategy? Read More

Social Sales and Marketing Firm Nimble Garners $9M

By: Paula Bernier

Social sales and marketing solutions provider Nimble has raised $9 million in a Series A round. With this new funding, the Nimble team plans to bring in more engineering and sales resources, and do more marketing, to take Nimble to the next level. Read More

Stunt or Scam: Adidas Island Giveaway is Marketing Gold

By: Maurice Nagle

Obviously, the Super Bowl is a marketer's time to shine - from the halftime show, commercials and general hoopla surrounding the event. However, Adidas announced a rather radical marketing move this week, which could result in one of these men walking away from the NFL combine with an island. No. No… Read More

NinthDecimal Riding Data-Driven Demand

By: Maurice Nagle

For a business, especially a startup, early wins are crucial. Far too often, an enthusiastic entrepreneur will energize their team to no avail; however those startups capable of turning a snowflake into the snowball effect are set up for long term success. And today, citing a growing demand for omni… Read More

Facebook Launches Advanced Measurement for Marketers

By: Andrew Bindelglass

Facebook has launched Advanced Measurement, allowing marketers to track the success of their Facebook campaigns. Read More

KiwiTech, Blingby Partner to Pursue Revolutionary Platform

By: Maurice Nagle

A firm investing in innovation, KiwiTech, announced a new partnership with Blingby, a digital advertising and marketing platform on the precipice of revolutionizing the space. Read More

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