NEWS

NEWS

The Power of Mobile Apps in Digital Marketing
The popularity and importance of apps have made them an instrumental tool when it comes to digital marketing and engagement. Apps are one of the easiest ways for customers to engage with a company via mobile. With one click, consumers should be able …
5/25/2017

NEWS

ReachForce Joins Forces with Oceanos for Contact Enrichment
ReachForce, a provider of cloud based marketing data quality automation solutions, announced this week that it has partnered with Oceanos.
5/18/2017

NEWS

Marketing Personalization Getting Better, Say Marketers
A recent Evergage study discovered marketing personalization is gaining ground, with some room for improvement to follow.
5/17/2017

NEWS

'Made to Move' Marketing to Make Invisalign Preferred Brand
Today, Align Technology set out to dispel the many negatives of straightening one's teeth, in a new multi-million dollar marketing campaign for its Invisalign brand.
5/9/2017

NEWS

Mobile Media Threesome Introduces Madison Avenue Social
The creators of the Mobile Media Summit have recently come together for their second act. This time, the threesome of marketing technology veterans has collaborated to form a new agency called Madison Avenue Social.
5/1/2017

NEWS

BDNA Hires Mary Haigis as EVP of Marketing
BDNA has hired Mary Haigis as its Executive Vice President of Marketing.
5/1/2017

NEWS

Shea Moisture in Tricky Marketing Situation
Many are protesting Shea Moisture's latest marketing efforts.
4/30/2017

NEWS

Marketing Helps Wineries Educate Consumers
Pennsylvania lawmakers recently loosened the restrictions on the sale of wine and other alcoholic beverages. And the Pennsylvania Winery Association has launched a $130,000 marketing campaign to trumpet the good news to consumers.
4/29/2017

NEWS

Oracle's New Content Hub Makes Better Marketing
Oracle's new Content and Experience Cloud allows marketing operations easier access to material to drive engagement.
4/28/2017

NEWS

Heineken #OpenYourWorld Campaign Brings Politics to Beer Branding
Heineken's #OpenYourWorld campaign does a lot of great things at once. First, it moves away from decades of typical beer ad content that we've gotten used to. Second, it brings up some important issues, but does so in a way that encourages discussion…
4/27/2017

NEWS

CIM Reveals Shocking Stats About Marketing Outreach
Do you feel like you're constantly being bombarded with marketing outreach you didn't ask for and have no interest in? Well, according to new findings from The Chartered Institute of Marketing (CIM), it turns out that you're not alone in this predica…
4/24/2017

NEWS

NeuLion ACE Analytics Provides Valuable Customer Insights
NeuLion has launched its newly developed technology service, NeuLion ACE Analytics, to provide marketers with valuable customer insights.
4/21/2017

NEWS

LA LGBT Center Uses Trump Presidency to Boost Awareness
The L.A. LGBT Center launched a new digital campaign in January called F*uck Without Fear, which is supposed to promote the use of PrEP (pre-exposure prophlaxis). PrEP is designed for people who are at risk of HIV, but don't yet have it.
4/19/2017

NEWS

United Airlines Lives In Values Fantasyland
By now everyone knows what United Airlines did last week. But most people don't know why. There's been a lot of talk on algorithms and over-booking, but the real reason is plain and simple. United's CEO lives in values fantasyland.
4/18/2017

NEWS

Lencioni Leads Leap Keynote on Building a Dream Team
One of the keynote speakers from Leap, Founder & CEO of The Table Group and accomplished author Patrick Lencioni, illustrated to attendees how to identify and attract ideal team players to their organizations. Lencioni brings his years of managerial …
4/18/2017

NEWS

Smart Work Habits Drive Employee Happiness
"If you're so smart, why aren't you happy?" This is a very valid question and the title of Raj Raghunathan's most recent book. The University of Texas at Austin Professor joined the festivus of Workfront's Leap, presenting the breakout session "Work …
4/18/2017

NEWS

Workfront Says Your Work Matters
At Workfront's Leap, Workfront CMO opened the day's keynotes with an entertaining look at work. Mind you, the companies utilizing Workfront are some of the most forward thinking companies in the world. And for his presentation, Staples popped in, or …
4/11/2017

NEWS

Is Your Marketing Effective?
Recent research from FreshBooks delved into how independent professionals underutilize some of the most effective marketing approaches available. This is quite the quandary, as self employed and small business owners possess limited resources, making…
4/6/2017

NEWS

Efficiency Jump Prompts Workfront's Lion Award
Workfront offered a Lion Award to Kids II after it used Workfront tools to improve efficiency by 50 percent organization-wide.
4/6/2017

NEWS

March Madness Meant for Location-Based Marketing
Sixgill, an IoT software firm, is rejuvenating marketers with its exceptional solutions, which gather data from location-based sensors to send relevant alerts and offers to mobile phones. Recent statistics from Pew Research highlight that nine of 10 …
3/30/2017