NEWS

NEWS

Niantic Releases Next Gen Pokemon in Smart Marketing Move
In a smart marketing move, Niantic has released a new update to Pokemon Go that includes 80+ new Pokemon and several new features that are sure to get players interested once again.
2/16/2017

NEWS

Salesforce Brings AI to Marketing Platform
Salesforce has added artificial intelligence to its customer service for its marketing platform.
2/15/2017

NEWS

Almitra Karnik is New Head of Marketing for CleverTap
CleverTap has appointed Almitra Karnik as Head of Marketing & Global Growth as the company looks to expand into new markets for its behavioral analytics and user engagement solutions.
2/13/2017

NEWS

Hootsuite Adds Paid Marketing Content
Hootsuite has acquired AdEspresso as it looks to expand towards paid marketing content.
2/10/2017

NEWS

RealBiz Gets a New Chief Marketing Officer
After announcing its new food operations division, RealBiz Media Group hires marketing veteran Nandini Sethuraman as Chief Marketing Officer (CMO).
2/8/2017

NEWS

Bank Marketer Creates Facebook Messenger Chatbot
Marketers at ImaginBank have launched a new chatbot for Facebook messenger to aid customers.
2/7/2017

NEWS

Marketers Create Rewards App for California Pizza Kitchen
The California Pizza Kitchen has announced a new marketing campaign centered around a rewards mobile app.
2/6/2017

NEWS

Goodell, Gaga and 'Deflategate': Hello Super Bowl Sunday
When you look at the Super Bowl ratings over recent years, the number of viewers is on the rise however, market share and ratings have been rather steady. Regardless, each year the cost of commercials continue to rise for the marquee event, with mark…
2/3/2017

NEWS

Ve Interactive Releases Platform for Marketers
Ve Interactive announced a new platform for marketers at startups to monitor and improve engagement.
1/31/2017

NEWS

Marketing Analytics Provider Closes Seed Funding
Juro, a software developer that helps marketers improve sales contract workflow, closed a $750,000 round of seed funding.
1/26/2017

NEWS

IMImobile Adds Chatbot, New Marketing Tools
IMImobile adds new capabilities to its IMIdigital content management system, including chatbots and push notification for better marketing.
1/26/2017

NEWS

Sights Set on 2017: What Marketers Can Expect
Even if you're mad about marketing, it is difficult to keep up with the ever-evolving landscape. When change is the only constant, how do the best of the best stay ahead of the curve? That's a very good question. Luckily, the webinar "The Future of M…
1/24/2017

NEWS

Account Rooms: Engagement for Modern Marketers
The brainchild of an ex-Salesforce executive, YesPath, the Account Engagement Platform for B2B marketing and sales, upped its engagement game today with the unveiling of Account Rooms. Account Rooms offers sales and marketing teams a "room" to collab…
1/24/2017

NEWS

Marketers Should Leverage SMS Chatbots
A recent survey from OpenMarket has found that marketers can see great ROI from using SMS chatbots, and many are failing to do so.
1/23/2017

NEWS

Leveraging Social e-Commerce Platforms
Now that major social media platforms have started offering their users the opportunity to make purchases within their platforms, e-commerce marketers have a wealth of new opportunities - and a host of new problems.
1/23/2017

NEWS

Return Path Adds Alerts for Marketers
Return Path has added real time notifications to their platform to inform marketers about issues with delivering emails.
1/20/2017

NEWS

Is Kim Kardashian Rebranding After Paris Robbery?
Kim Kardashian has made her long-awaited return to social media, but not in the way you'd think. Have her priorities really changed, or is this new family-first Instagram approach an attempt to rebrand herself?
1/20/2017

NEWS

Theatro Unveils Voice Controlled Wearable
Fashion retailer Neiman Marcus and voice controlled technologies developer Theatro have unveiled their latest voice controlled wearable technology.
1/19/2017

NEWS

Alibaba Signs Marketing Deal for Olympics
China based retail giant Alibaba has signed a marketing deal to become a lead sponsor of the Olympics through 2028.
1/19/2017

NEWS

BBDO Retread Tara DeVeaux Takes Over Marketing
BBDO's loss is now its gain as Tara DeVeaux returns to the company, now as its New York chief marketing officer.
1/17/2017