NEWS

NEWS

Astro Creates Email App for Marketers
Astro has raised 8.3 million dollars for an email app for marketers driven by artificial intelligence.
3/20/2017

NEWS

Lingotek Helps Demonstrate Value of Polyglot Content
The new business intelligence app from Lingotek offers a set of analytics to focus on multilingual content delivery, and several factors stemming from that content.
3/17/2017

NEWS

PRCP Tests Digital Sensory Experience for Shoppers
Pacific Retail Capital Partners (PRCP) successfully tested a new digital sensory experience in a shopping center in Utah before it rolls the technology out nationwide this year.
3/17/2017

NEWS

The Billion Dollar Ball Boys & More
I refuse to consider the NCAA play-in games as part of the NCAA tournament, so today (to me) is the start of one of sport's greatest spectacles, March Madness. But, it's not the just the action on the floor that's must watch TV. LaVar Ball, former co…
3/16/2017

NEWS

Conversion Logic Helping Marketers with Cross-Channel Conversion
Conversion Logic has raised 9 million dollars to help marketers improve cross-channel conversion.
3/16/2017

NEWS

Media Giants Forge Partnership to Boost Digital Presence
Marketers from Conde Nast have joined forces with NBC Universal and Vox in a new advertising agreement.
3/15/2017

NEWS

Pinterest Brings Photo Search Tool to Android and iOS
Pinterest is releasing its Lens search tool to all Android and iOS users.
3/14/2017

NEWS

Marketing Efficiency in FOCUS
Today Workfront announced that FOCUS Brands - operator of over 1,800 franchises around the world, including Cinnabon, Auntie Anne's, Carvel and more - received the Workfront Lion Award for its implementation of organizational change. In deploying Wor…
3/14/2017

NEWS

Amazon Marketing to Spanish Language Speakers
Amazon has added a Spanish version of its U.S. site to market to those who speak the language.
3/13/2017

NEWS

AI Transforms Omnichannel Customer Analytics for Marketers
ZyloTech has released a new AI-powered platform for marketers that will help them better manage their omnichannel approach.
3/10/2017

NEWS

KiwiTech, Blingby Partner to Pursue Revolutionary Platform
A firm investing in innovation, KiwiTech, announced a new partnership with Blingby, a digital advertising and marketing platform on the precipice of revolutionizing the space.
3/9/2017

NEWS

Facebook Launches Advanced Measurement for Marketers
Facebook has launched Advanced Measurement, allowing marketers to track the success of their Facebook campaigns.
3/8/2017

NEWS

NinthDecimal Riding Data-Driven Demand
For a business, especially a startup, early wins are crucial. Far too often, an enthusiastic entrepreneur will energize their team to no avail; however those startups capable of turning a snowflake into the snowball effect are set up for long term su…
3/8/2017

NEWS

Stunt or Scam: Adidas Island Giveaway is Marketing Gold
Obviously, the Super Bowl is a marketer's time to shine - from the halftime show, commercials and general hoopla surrounding the event. However, Adidas announced a rather radical marketing move this week, which could result in one of these men walkin…
3/3/2017

NEWS

Social Sales and Marketing Firm Nimble Garners $9M
Social sales and marketing solutions provider Nimble has raised $9 million in a Series A round. With this new funding, the Nimble team plans to bring in more engineering and sales resources, and do more marketing, to take Nimble to the next level.
3/2/2017

NEWS

Shine Technologies Pulls Rebrand Marketing Move
When companies rebrand, confusion often ensues...but what else is at stake with this marketing strategy?
2/24/2017

NEWS

Survey: Marketers Missing on Loyalty Programs
A recent survey from Amdocs has found that many marketers are not correctly leveraging rewards programs.
2/21/2017

NEWS

Niantic Releases Next Gen Pokemon in Smart Marketing Move
In a smart marketing move, Niantic has released a new update to Pokemon Go that includes 80+ new Pokemon and several new features that are sure to get players interested once again.
2/16/2017

NEWS

Salesforce Brings AI to Marketing Platform
Salesforce has added artificial intelligence to its customer service for its marketing platform.
2/15/2017

NEWS

Almitra Karnik is New Head of Marketing for CleverTap
CleverTap has appointed Almitra Karnik as Head of Marketing & Global Growth as the company looks to expand into new markets for its behavioral analytics and user engagement solutions.
2/13/2017