NEWS

NEWS

Heineken #OpenYourWorld Campaign Brings Politics to Beer Branding
Heineken's #OpenYourWorld campaign does a lot of great things at once. First, it moves away from decades of typical beer ad content that we've gotten used to. Second, it brings up some important issues, but does so in a way that encourages discussion…
4/27/2017

NEWS

CIM Reveals Shocking Stats About Marketing Outreach
Do you feel like you're constantly being bombarded with marketing outreach you didn't ask for and have no interest in? Well, according to new findings from The Chartered Institute of Marketing (CIM), it turns out that you're not alone in this predica…
4/24/2017

NEWS

NeuLion ACE Analytics Provides Valuable Customer Insights
NeuLion has launched its newly developed technology service, NeuLion ACE Analytics, to provide marketers with valuable customer insights.
4/21/2017

NEWS

LA LGBT Center Uses Trump Presidency to Boost Awareness
The L.A. LGBT Center launched a new digital campaign in January called F*uck Without Fear, which is supposed to promote the use of PrEP (pre-exposure prophlaxis). PrEP is designed for people who are at risk of HIV, but don't yet have it.
4/19/2017

NEWS

United Airlines Lives In Values Fantasyland
By now everyone knows what United Airlines did last week. But most people don't know why. There's been a lot of talk on algorithms and over-booking, but the real reason is plain and simple. United's CEO lives in values fantasyland.
4/18/2017

NEWS

Lencioni Leads Leap Keynote on Building a Dream Team
One of the keynote speakers from Leap, Founder & CEO of The Table Group and accomplished author Patrick Lencioni, illustrated to attendees how to identify and attract ideal team players to their organizations. Lencioni brings his years of managerial …
4/18/2017

NEWS

Smart Work Habits Drive Employee Happiness
"If you're so smart, why aren't you happy?" This is a very valid question and the title of Raj Raghunathan's most recent book. The University of Texas at Austin Professor joined the festivus of Workfront's Leap, presenting the breakout session "Work …
4/18/2017

NEWS

Workfront Says Your Work Matters
At Workfront's Leap, Workfront CMO opened the day's keynotes with an entertaining look at work. Mind you, the companies utilizing Workfront are some of the most forward thinking companies in the world. And for his presentation, Staples popped in, or …
4/11/2017

NEWS

Is Your Marketing Effective?
Recent research from FreshBooks delved into how independent professionals underutilize some of the most effective marketing approaches available. This is quite the quandary, as self employed and small business owners possess limited resources, making…
4/6/2017

NEWS

Efficiency Jump Prompts Workfront's Lion Award
Workfront offered a Lion Award to Kids II after it used Workfront tools to improve efficiency by 50 percent organization-wide.
4/6/2017

NEWS

March Madness Meant for Location-Based Marketing
Sixgill, an IoT software firm, is rejuvenating marketers with its exceptional solutions, which gather data from location-based sensors to send relevant alerts and offers to mobile phones. Recent statistics from Pew Research highlight that nine of 10 …
3/30/2017

NEWS

Marketers Get Creative During March Madness
NCAA licensing laws have forced marketers to get creative with March Madness campaigns.
3/30/2017

NEWS

NCAA Championship Pits Under Armour Against Nike
As fans prepare to watch their favorite teams battle it out during the Final Four, they'll also be seeing a marketing war between Under Armour and Nike unfold.
3/29/2017

NEWS

Gonzaga Hopes to Score with Content Marketing
Gonzaga University has seen record traffic to its website in light of its March Madness success. So the company is using content marketing to attract potential new students and scholarship donors.
3/29/2017

NEWS

Waze + Dunkin Donuts: A Match Made in Heaven for This New England Girl
I'm a New Englander in every sense of the word. Thanks to countless reminders from the online world, I now admit to the indulgences unique to my region. We've all seen it before, the "starter pack" meme jesting at the girl with leggings, UGGs and an …
3/29/2017

NEWS

Marketing May Need to Reconsider Advertising
A new study finds there may be increasing trust for advertising out there, a development that reverses a lot of previously-held marketing beliefs.
3/29/2017

NEWS

Kitewheel Powers Omnichannel Solution in New Partnership
SG360° has partnered with Kitewheel to power its omnichannel marketing offering that's meant to create more productive customer journeys.
3/23/2017

NEWS

Astro Creates Email App for Marketers
Astro has raised 8.3 million dollars for an email app for marketers driven by artificial intelligence.
3/20/2017

NEWS

Lingotek Helps Demonstrate Value of Polyglot Content
The new business intelligence app from Lingotek offers a set of analytics to focus on multilingual content delivery, and several factors stemming from that content.
3/17/2017

NEWS

PRCP Tests Digital Sensory Experience for Shoppers
Pacific Retail Capital Partners (PRCP) successfully tested a new digital sensory experience in a shopping center in Utah before it rolls the technology out nationwide this year.
3/17/2017