Carl Landau sits down with us to discuss how to pull off a live niche event as a publisher, event promoter, or association.
Landau has over 30 years in the niche magazine sector, is a successful event promoter, and has launched and sold five national niche magazines. In 2000, he started Camp Niche, an advertising sales training program that helps publishers, advertising directors, and representatives increase their sales. He also hosts the Super Niche conference that helps small-to-medium-sized companies target customers correctly, and the Niche Digital Conference, which helps publishers increase online revenue.
Connecting with an Audience in an Entirely New Way
The digital age has influenced how companies connect with their audience. With live events, a person receives feedback instantly on how their event went. It is a new way to connect, and live events attract a larger audience because humans crave interaction.
Landau points out that there is plenty of work that goes into creating a live niche event, but there are certain aspects a publisher or promoter should start with to ensure success.
Essentials for a Successful Live Niche Event
While there are dozens of other components that go into creating an effective live niche event, these basics provided by Landau are the ideal jumping off point for those ready to promote their event. If you are prepared and take your time, you could easily pull off the event of the season.