Social Media and 2017 Business Success

April 04, 2017
By Special Guest
Lance Noland, Content Writer

Social media has been a considerable force in the business marketing world for quite some time now. It's becoming more and more relevant every year, too. That's why strong social media marketing techniques are so important for businesses in 2017 and beyond. If you want your business to soar in 2017, you need to make solid social media marketing practices a priority. Social media marketing is essential for businesses of all kinds. It's vital for e-learning companies that specialize in customized educational plans and e-learning platform options. It's vital for healthcare, fashion, technology and advertising businesses of all types as well.

Focus on Visual Marketing

Visual marketing is on the rise. If you want to use social media to effectively market your business in 2017, you should make visual marketing a big focal point. Live streaming is a visual marketing strategy that's hot in 2017. Popular social media websites have recently introduced live streaming features that can help businesses market themselves online. Ambitious businesses that are interested in communicating with their target audience members can get a lot out of live streaming. If you want to wow your audience with a modern, fresh and cool approach to visual marketing, live streaming is one of your best bets for 2017 and the coming years.

Pay Attention to Marketing Automation

Marketing automation has been somewhat under the radar in past years. Things are about to quickly change for the marketing automation world, however. Businesses big and small now have their sights set on marketing automation success. Businesses from all industries are paying careful attention to the concept lately as well. If you want to enhance and simplify your business' approach to online marketing success, you should concentrate on marketing automation and how it can improve operations for you. Marketing automation can save you a lot of time. If you want to combine the finest elements of marketing automation and social media, you should make use of tools that allow you to post content on numerous different accounts at the same exact time.

Make Retargeting a Top Priority

Retargeting can do wonders for businesses that want to make the most out of social media marketing strategies. Retargeting campaigns can be

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highly effective advertising approaches for all types of businesses. These campaigns give businesses the ability to advertise directly to individuals who have been to their sites in the past. If you want to begin a retargeting campaign on Facebook, the process is extremely simple and quick. All you have to do is install a tracking pixel. Voila! Your retargeting work has begun.

Introduce a Convenient "Call to Action" to Your Social Media Accounts

The “call to action” is a concept that's critical to online marketing success. That's why social media websites are starting to make it a more prominent focus. If you have a business account on Facebook, you should opt to introduce a call to action. Facebook will put the call to action below your cover image. It can encourage people to easily and effortlessly reach out to your business with any questions or comments. If you want to reap the benefits of stronger website traffic, the assistance of a nice call to action can often go a long way.

Make Video Captions

There's no disputing that video is a big part of social media business marketing success for 2017. If you want to give your video viewers access to extra information, a straightforward and descriptive caption can be extremely helpful. Video captions may not seem like a big deal. The truth, however, is that they are. A little extra information can do so much to entice your target audience members. It doesn't matter if you make a video for a brand new e-learning platform or for a new food product that's available through your business. It doesn't take too much effort to create a catchy and memorable video caption. The results are more than worth it, too.

Businesses that want to enjoy maximum success in 2017 should never be lazy. If you want your business to succeed in 2017, smart social media marketing strategies are precisely what you need. They can take your company to the next level.

Edited by Alicia Young

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