Social Media Marketing: Are You Doing Enough to Get Help?

November 03, 2016

Some people are afraid to ask for help. It’s easy to understand. You don’t want to feel defeated, and you like to know you have control over everything. But getting help isn’t necessarily a bad thing. Especially when it comes to meeting goals and deadlines. Getting new perspectives on things and working in a collaborative environment certainly has its benefits. A new survey conducted by Clutch has found that businesses and social media that turn to outside help can gain a benefit or two if they just simply ask for help.

Perhaps the hardest, but most critical element in a successful social media campaign is the strategy and development aspects of the campaign. For businesses that already have a marketing department, or don’t want to add costs to their budget, picking a social media marketing company might seem unnecessary. But the truth is they can help in more ways than you think.

“Agencies aren't cheap, but many businesses don't realize that they are often far less expensive than an in-house social media option done well,” said Steve Pearson, CEO of Friendemic.

Think about how much these experts already know about what works and what doesn’t, and how much less of a guessing game it would be if they were helping. It’s important to also understand that crafting a customized social media strategy takes lots more than knowing how a solution works and being crafty with wording.

Still, according to the survey, barely a third (35 percent) of social media marketers hire external expertise to develop a social media strategy and 65 percent of companies said they haven’t worked with a social media marketing agency or consultant and are struggling to develop a social media strategy.

“Working with a social media specific agency lends more confidence that they are experienced in the social media aspect of digital marketing,” said Sean Standberry, CEO of LYFE Marketing. “In comparison, some digital marketing agencies may be weak in the social media department because they focus on other areas, like SEO, SEM, and email.”

Knowing what business can help meet your needs is key. You should always check on an agency’s reputation and authority in the industry before you decide to do business with them, and you’ll want to check out their past work on social media marketing campaigns to see if their level of experience can meet your needs.

Clutch also offered the following list of recommendations for marketers to consider when looking for a social media marketing agency:

  1. Audience Awareness – Do they understand your company's target audience and are the platforms they use engaging?
  2. Measurable Strategy – Does their plan align with your company's goals?
  3. Specialized Skills – Are their skills strong in the areas where you need the most help? 

Edited by Alicia Young

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