What Instagram Likes Mean for Your Business

April 12, 2017
By Special Guest
Barrack Diego, Content Writer

Instagram is a picture-based social media site. It has gained popularity in the last few years, making it one of the most liked social media platforms among young people. As a business, you can use Instagram to network and market your business. If you run a business which you would like to promote online, here is why it is important to get people to like your posts.

Get more traffic on your website

When a lot of people see your posts, chances are that this will translate to more traffic to your website. This is because people will want to find out more about your brand and business. For this reason, it is advisable to include a link back to your website on your bio.

Build your brand

Having a presence on this platform is a great way to create more awareness about your business and products. The more your products and business name is seen in public, the higher the chances that people may eventually want to do business with you in the long run.

The more likes you have, the more credibility you will build. Also, word about your products will be much more likely to be shared. This will get the word about what you do out.

Get more leads

The real value of getting real Instagram likes is the possibility of turning your fans into buyers. This will translate into more sales revenue for you. Your major goal should be to turn the people who come across your posts into followers.

You can then nurture them and, with time start, pitching your products and services to them. This increases the likelihood of them making purchases from you.

Get social proof

Getting a like is akin to getting a testimonial. Likes serve as social proof that people follow you and like your business and your products or services. So according to potential customers, the more likes you have, the more trustworthy your company is.

This proves to people that your business is legitimate. Therefore, they will want to do business with you. Potential customers will think that you must be doing something right for such a big number of people to endorse you.

Get more engagement

If you have interesting content, then your followers will want to engage with you. Apart from the likes that you get, people will want to comment on your posts. You will get direct feedback about your business. This keeps you in touch with your clients.

Gain an advantage over your competitors

A lot of businesses have not yet embraced Instagram as much as they have taken to other social media platforms. This gives you plenty of room to dominate your industry before it becomes saturated with other merchants. This will give you a competitive edge over your competitors.

Showcase your products

This is a free way to advertise and showcase your products. You can show off your products and explain how to use them.

About the Author

Barrack Diego is an avid Instagram photographer and a research analyst. You can read his blogs to learn more about receiving free Instagram likes.  He can help your business get targeted leads. 

Edited by Alicia Young

View All Digital Articles

Article comments powered by Disqus