Must-Have Digital Marketing Tools

April 18, 2017
By Special Guest
Jack Dawson, Content Writer

There are countless ways to drive your digital business, including social media, paid search, PR, etc. Each of these strategies has its own pros and cons – but above all, you need to use the right tools.

Yes, the right digital marketing software can help you automate your processes, thereby saving you time and maximizing your ROI.

Automation is the key that streamlines your business. One study found that 63 percent of companies that use marketing automation outperform their competitors.

Because the market is diverse and has many software options to choose from, there is much confusion. How do you choose the right software?

Here are some we'd like to recommend:


Do you want to boost team productivity and efficiency? If yes, then you need to consider Pardot.

Pardot is one of the flagship products from Salesforce. Pardot is a marketing automation tool.

Pardot is used globally and contains interesting features, which include lead scoring, email marketing, CRM integration, lead nurturing, and ROI

Image via BigStock

reporting. In addition, Pardot is designed to assist marketing and sales teams in acquiring qualified sales leads, reducing sales cycles, and discovering marketing liability.


One aspect of digital marketing that’s critical to your online success is email. If you’re not connecting and building relationships with your prospects via email, you’re definitely leaving a lot of money on the table.

iContact is an email marketing software that can help you build strong engagement with your target audience and improve your landing page conversion rates. It is cloud-based, email marketing software that enables you to acquire quantifiable results in record time.

Aside from email management, it also takes care of your landing pages, social media management, and press outreach. It has robust analytics for measuring performance across different verticals.


If you’ve tried marketing automation in the past, but are not satisfied with the results, you could try Net-Results.

Net-Results is marketing automation software that makes your marketing tasks easier and faster. It helps you nurture your prospects, acquire potential leads, and maximize your revenue growth. Net-Results can help you save time, automate recurring events, and increase your profit.


How effective is your email marketing campaign? No matter the size of your marketing team, Emma brings advanced email automation that will save you time and money.

You can now create targeted campaigns based on the insights you collected from your customers. When you learn how to use Emma correctly, you can use its features to convert customer data or insights into an automated email that is relevant and timely.


Do you need assistance in sending personalized text messages to your new and existing customers? Lifecycle can help.

Use Lifecycle to nurture your leads at each stage in the marketing funnel.

It automatically tracks your customers’ behaviors and sends out personal messages to your most active customers, while giving your inactive subscribers a reason to do business with you.


Successful digital marketing companies put customers first. Looking at brands like Amazon, Shopify, Body Building, and the like, they all have a large budget for customer service.

Yes, “the customer is always right,” but until you have the right tool, you will struggle to provide top-notch customer service. Zendesk is a customer service software and support ticket system that comes with a full suite of tools to assist your team in responding to your customers’ needs. With Zendesk, you can easily compile your communication channels into one channel to easily respond to customers’ emails, phone calls, and chats.


Ignitur is advanced project management software built for online marketing. It is equipped with a reporting engine, a task management tool, and a monitoring dashboard.

After a decade of experience in the Web marketing industry, Ignitur was born. All of the lessons that were learned while helping businesses increase visibility online have been implemented into one tool to help business owners/Web-marketing agencies succeed in getting real results.


Since people are addicted to watching videos, why not take advantage of video sharing platforms to reach your target audience?

Vimeo is a video hosting platform that allows users to upload and share their videos with millions of hungry viewers. Since viewers are always looking for outstanding videos, it’s a great opportunity for you to grow your business by simply hosting your video on their platform. You can do the same thing with YouTube.


Maxymiser is testing and optimization software from Oracle.

As a marketer, you can optimize Web, mobile, and apps easily. You can split test every aspect of your website, not just your landing page. With Maxymiser, you can run the various tests all at once, and segment results in order to improve performance.

Edited by Alicia Young

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