Marketers: Get the Most Out of Your Technology Solutions

May 01, 2017
By Special Guest
Sophia Mixon, Community Contributor

Here’s the deal: applications are changing the way we use the Internet. They’re making things more convenient. They’re increasing the visibility of businesses, both large and small. They’re changing social interaction. Marketing can be organically pursued through user shares, and this becomes even more realistic if a given application has some core functionality.

What is “core” functionality in terms of this writing? Well, that which is functional in a “core” sense in pertinence to modern society. Social media is a “core” component of modern society in the same way as telephones and newspapers. But landline phones and paper newspapers are technologically antiquated, having been replaced by smartphones and the Internet.

As smartphones develop, applications which interface with users have also developed. When you’re designing such applications for your business, you’ll be much more successful in that design if you can tap into this area of social necessity predicated by modernity in a technological, esoteric, abstract, and realistic sense.

A newspaper has comic strips, it has advertisements, it has horoscopes, it has crossword puzzles and Sudoku riddles. It has entertainment

Image via Pixabay

news, political news, breakthrough scientific developments—the list goes on. Your phone has games, news, social media, dating apps (the “classified” dating ads of modernity), and much more.

When designing applications for your business, you should tap into such functionality in order to capture the largest portion of the market. Consider Facebook, Twitter, Youtube,, Tinder—the list goes on.

Getting into the How and Why
Say you’re a real estate agency. Well, you want an app that doesn’t just show users how the market is, you want an app that gives users the ability to discuss buying and selling amongst themselves. Granted, in some cases, this will cut out the “middle man” of the real estate agent; but most buyers and sellers aren’t professional.

What you want to do is constantly make it obvious that there are certain aspects of home ownership that people just don’t understand, and haven’t the time to pursue enough to be educated about in a professional sense. If you do this, then what you’ll find is that you don’t lose any sales—or those which you lose are negligible compared to those which you gain.

All these things being said: if you really want to be successful with your application, you must monitor it continuously and ensure that all functionality bugs and errors are curtailed. This requires having logging parameters in place which can show you where the issues lay, and help you to counteract them.

According to, java logs are an essential facet of application development and maintenance: “There are lots of Java logging frameworks and libraries out there, and most developers use one or more of them every day.”

Now it makes sense to consider that when any application is launched, it’s going to take a little while for all the varying issues involved with it to be accounted for and dealt with. You’ll have an uphill climb, but then the airline of your business app will reach its “cruising altitude,” as the saying goes.

Operating a Profitable Business in Modern Times

These days it’s not enough to have a phone number and a listing in the phone book. It’s not enough to have a website. It’s not enough to have a social media profile. You need to have an application that users can download and share, or you risk being less competitively viable than other products or services in your area.

So if you really want to take your business to the next level, it makes a lot of sense to look into mobile applications, and see how they might work for your business.

Edited by Alicia Young

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