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Shopify's Sello Empowers M-Commerce Through Mobile & Social Selling


November 24, 2015

Shopify recently introduced a new solution aimed at making mobile sales simple and effective. According to Mobile Commerce Press, Sello will “allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone.”

As mobile adoption rates continue to increase around the world – and especially in areas that mobile is the only connection to the outside world – more people are electing to take their commerce to mobile, finding challenges in both shopping and selling along the way. Sello has created a means of disrupting all challenges and making the buying and selling experience enjoyable again.

Available on both iOS and Android platforms, Sello interfaces with social networks to make social selling even simpler. This allows for social sign-in for a quicker, more user-friendly shopping experience that encourages users to return to, time and time again.

As stated by Mobile Commerce Press, “Shopify has taken note of the rise in casual selling” and is learning to capitalize off of it – literally. Through years of expert experience and disruption within the commerce space, Shopify has provided retailers with a “wide range of services,” as well as efficiencies, towards correcting sales funnels, converting traffic and keeping consumers engaged within a secure, innovative platform. Shifting with times, as opposed to going along with what’s trending, Shopify hopes to continue bringing sales to fruitarian on behalf of mobile merchants, worldwide.

This move reflects one of the biggest paradoxes of mobile shopping: while more shops will now be available on the web, consumers consistently flock to the most trusted, biggest names in the space. Given security risks inherent online, it makes sense; however, smaller shops need to establish themselves in opposition to the Amazons, Ebays, and Googles. 



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