Does fashion move faster than marketing technology these days? Probably not. The act of marketing is so intimately tied with technology, the constant churn of new technology has influenced the pace of marketing innovation to the point where marketers must learn and adopt new tools almost as fast as tech startups disrupt new industries.
Marketing tech is moving fast, but several new marketing starting are going old school by ditching automated systems in favor of old-fashioned human involvement. These startups combine the best of recent marketing tech with time-tested human decision-making and interaction.
As you roll into the new year and review your marketing efforts, take a look at these four marketing startups with a decidedly old school flavor that nonetheless uses the latest technology.
One trick every marketer faces is how to turn a following into paying customers.
Quuu attempts to solve this issue by taking the guesswork out of content marketing through hand-curated content suggestions. Instead of using artificial intelligence to suggest content, Quuu goes old school and has actual humans picking content that will be most relevant for your audience.
2. Influence & Co.
Influencers are important when it comes to marketing. Making these right connections and positioning a content marketing strategy appropriately to reach them can be hard, though.
Influence & Co. helps marketers with a hands-on, personal relationship building service. Instead of relying on software and data exclusively to determine influencers, Influence & Co. has connections with more than 800 publications and goes old school to reach those who can spread the word.
Contently is the confluence of a marketing talent network and customized marketing services rolled together. The company has a network of writers across 60 countries, and helps businesses create content that is so important for marketing today. Companies such as Google and American Express are clients if the value proposition of Contently is in question.
This startup turns marketing objectives into complete editorial experiences. It does this through traditional content marketing such as white papers, and it works with businesses on strategizing the entire process end to end. Editors go beyond creating brand-focused content, and curate articles and images as well.