Marketing in the beauty industry is key today. Rising consumer buying fueled by the increasing desire to look prettier and younger have allowed the market to explode recently. On the marketing front, influencers across social media channels have also helped shape buying habits and brands by cashing in. Customer owns over 30 brands offering makeup, cosmetics, haircare and perfume to both consumers and professionals in 130 countries.
It’s chosen to get help with marketing and turned to Snipp Interactive for a three-month pilot agreement to drive sales and engagement.
Snipp provides digital marketing promotions, rebates and loyalty solutions. As per this partnership, the company will be rolling out SnippCheck,
its proprietary receipt processing technology solution which will be used to validate purchases and help drive engagement and sales for the Customer's brands in the European Union.
This isn’t the first time Customer has had success working with Snipp. In the U.S., it successfully used SnipCheck and SnipRewards for promotions like gift-with-purchase, sweepstakes and more. The company is now expanding with hopes to bring marketing success to Europe.
Snipp CEO Atul Sabharwal commented, “We look forward to implementing our solutions for this cosmetics giant in the European market and eventually beyond. Europe is virtually untapped territory for us and we see tremendous potential for growth as our programs become more familiar in the European marketplace.”
Sabharwal also noted that this success from this pilot will be great momentum for the company to expand and demonstrate the abilities of its platform.
“As more of our global multinational clients recognize the global applicability of our platform, we are confident that we can replicate in other markets for these same clients, the success that our U.S. programs have experienced in driving improvements in sales and customer engagement,” Sabharwal said.