The augmented reality (AR) and virtual reality (VR) markets are seeing a lot of hype in the news for their approaches to gaming and movie making. Of course, those types of activities often come with appeal to marketers who want to capitalize on the interests of niche users.
Etoron Technologies uses its VRADX branch to reach those marketers that want to make AR and VR their newest playgrounds. VRADX allows users to create custom advertisements that live within VR streams and relate to films’ characters and storylines. Furthermore, its advertisements mean to blend into the background enough to feel like a native part of the environment while also making viewers aware of the products at hand.
VRADX recently used the new L.O.R.D. movie in China to make full use of VR-based advertising. In a customer welcome page, VRADX used actors such as Wang Yuan, a star in L.O.R.D., as the face of interactive ads available to page viewers. Individuals could choose to dive further into the advertisement and explore more interaction with features that describe parts of the upcoming film.
Sun Ming, the senior vice president of OF3D, the marketing team that partnered with VRADX, commented that this type of immersive marketing shows the future of what Hollywood and other studios can expect from the creation of new movies.
“Our partnership with VRADX was supposed to be a marketing experiment,” Ming said. “It turned out to be a revelation on how VR and AR advertising networks can be the venue where filmmakers and artists, in general, can fully share their art to the general public. VR and AR is the future of Hollywood.”
Perhaps the most important part of this new style of marketing is that it follows the pattern of real-time marketing that can address fans as their preferences dictate. Concerning movies, marketing campaigns can use information about consumers to show their favorite actors in an ad placement instead of relying on a static design. This type of real-time adjustment can result in increase advertisement views and greater interaction between film brands and customers.
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