Family-owned businesses can be both a blessing and a curse. On the one hand, it’s nice to be your own boss and work with your family on a business you all care about. On the flip side, working with family can be difficult. Plus, it can be hard to find outside employees who have the same vision for the company as the family does. There’s an old saying that family businesses don’t often survive the third generation, which is upsetting in and of itself, but finding someone to take over, or at least help run, the business can turn out to be even worse.
Therefore, if a business is in that sort of scenario, it’s even more important to bring someone onto the team that has a deep understanding of what the company is trying to accomplish. This is a process Land O’Frost recently went through while hiring a new senior vice president of sales and marketing.
Land O’Frost is a third generation, family-owned business that was started by the current owner’s grandfather when he came to the U.S. from Holland. The company has a long history of providing the best pre-sliced, pre-packaged lunch meats, hot dogs and sausages around, and wants to make sure that tradition is upheld well into the future. To do this, the company needs great management in all of its departments, especially in sales and marketing.
After much deliberation, Land O’Frost eventually decided to bring on Reggie Moore as the new SVP of sales and marketing. In his new role, Moore will oversee the development and implementation of strategies that support Land O’Frost’s business and growth goals.
Moore is qualified to help meet the company’s growth goals because of his past work experiences. He has extensive knowledge of product marketing thanks to his two and a half years at Cargill. Prior to his time there, he also worked at Tate & Lyle, where he worked as the head of global strategy and marketing, and at Hillshire Farm as the VP and general manager. So, not only does he have experience in product marketing, that experience is specific to the meat industry.
When discussing why Moore was chosen for the role, David Van Eekeren, president and CEO at Land O’ Frost said, “Reggie knows our industry inside and out, and his track record as a driven, results-oriented marketer speaks volumes about his leadership abilities…His strategic insights and analytical approach will be an extraordinary asset as we continually strive to develop and market products that meet today’s and tomorrow’s consumer preferences.”
Let’s hope Moore puts his knowledge and experience to good use in his new position at Land O’Frost.
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