Ruby Falls is a waterfall located about 1,120 feet below the surface of Lookout Mountain in Chattanooga, TN. Since a team of excavators first discovered it in 1928, it has become a must-see public attraction for anyone living by or travelling through the area. With tours constantly running and thousands of people visiting each year, it’s safe to say that Ruby Falls is quite the attraction.
However, the company behind the waterfall, Ruby Falls, LLC, thinks it’s time to revamp the marketing campaign surrounding the site. That’s why the company has just hired Beth Robinson as the new director of marketing. In her new role, Robinson will be responsible for providing vision, direction, and strategic leadership for all aspects of marketing and corporate communications for Ruby Falls.
Choosing the right marketing expert for this important job of representing the waterfall was difficult. There were a lot of qualified candidates, and the company wanted to make sure it hired someone that is as passionate about Ruby Falls and Chattanooga attractions as it is. That is what inevitably set Robinson apart from the competition.
Robinson’s love of Chattanooga is clear from her resume. She has held several volunteer positions with area schools in event planning and coordination, fundraising and theater scenic design. Robinson also served as director of marketing communications for Collins & Aikman/Tandus Floorcoverings, located in Chattanooga, where she planned and managed the implementation of marketing communications and public relations strategies. She also supported the marketing needs of the company’s national and international sales force.
More broadly, she is coming to the position with over eight years of experience in marketing strategic planning and implementation, creative development and execution, and public relations. Robinson’s experiences also include event planning and corporate communications.
With so much experience in marketing and event planning under her belt, it’s clear why she was chosen for the position at Ruby Falls. If the company is looking to revamp the marketing strategy and get more people interested in the waterfall, it’s going to need someone skilled in public relations, marketing strategy and even international campaigns. From the sound of it, Robinson may be just the person for the job.
Become a Mad Marketer columnist! Want to contribute your expertise to a growing audience of Marketing professionals? Become a writer, blogger or columnist for the Mad Marketer Web site. Contact us at firstname.lastname@example.org for details.