Finding the right talent to market a product or service is critically important in the IT sector. If the candidate doesn't have a clear understanding of the industry as well as the educational background in the field, it becomes that much more difficult to fully implement marketing strategies that can deliver results. For CleverTap, a technical company that provides comprehensive behavioral analytics and user engagement across mobile and the Web, the appointment of Almitra Karnik as Head of Marketing & Global Growth addresses both the educational and real-world experience in the IT sector.
Starting with a BS, Computer and Information Science, from the University of Mumbai and followed by an MBA, product management and marketing, from Santa Clara University - Leavey School of Business, and ending with MS, Computer and Information Systems security/Information Assurance, from University of Massachusetts, Dartmouth, she has clearly covered the necessary educational background.
The real-world application of this education started with an internship at EMC Corporation, followed by almost five years of Product Marketing
Manager, Software Engineer for the company. She then went to Cisco Systems as Product and Solutions Marketing Manager, Cisco Security, followed by lead as Product Marketing for Twilio. And just before being appointed to the new position at CleverTap, she was part of building out Splunk's global brand recognition.
In addressing the need of a solution such as the one CleverTap provides in today's digital environment, Almitra Karnik, said, “I strongly believe user analytics and customer engagement should be the cornerstone of every user lifecycle strategy. The CleverTap platform recognizes this market need and gives customers the best of both worlds as a single cohesive solution. I'm really excited to be onboard and look forward to driving our global growth strategy.”
The technology CleverTap has developed provides powerful and actionable analytics so organizations are able to track what users are doing in their app. This includes finding out where users drop off, tracking user activity in real-time, measuring how many new users come back, and following this data to optimize campaign spend across channels. The platform also provides multiple ways to engage users with push, in-app and Web notifications, email messages and remarketing.
Sunil Thomas, CEO of CleverTap, said, “We are at a very exciting phase in the CleverTap journey, with the potential for massive growth in the upcoming year. The app economy is extremely competitive today. With our rapid engineering innovations, we're positioned to become the go-to solution for mobile app engagement and analytics. We're thrilled to have Almitra on board to lead our global marketing efforts.”
In the four years since its launch, the unique approach CleverTap has taken to engage users with personalized and impactful strategies to grow businesses has resulted in acquiring thousands of customers. This includes globally recognized brands such as McDonald's, Sony, DC Comics, Burger King, Star and many others.