Pedialyte Marketing Itself as a Hangover Cure

December 02, 2015

Let’s face it: there’s nothing worse than waking up with a hangover after having a few too many beers or cocktails. Your head feels like it’s been beaten with a baseball bat and your stomach feels like you’ve just eaten sushi that expired three weeks ago. In other words, it’s downright miserable.

To avoid feeling like they’ve gotten run over by a bus five times, people will do just about anything to cure their hangover blues from drinking weird smoothie concoctions to devouring a plate full of greasy French fries. There’s one unlikely product, however, that’s becoming increasingly popular among people who’ve had a few too many: Pedialyte.

For years, Pedialyte has been associated with helping prevent dehydration and replace nutrients and electrolytes lost through vomiting and diarrhea amongst children. More recently, however, the company has become a favorite hangover cure for adults, which has resulted in a lift in overall sales.

via Pixabay

In fact, sales for Pedialyte have grown by 60 percent in the last three years, according to Market Source. Knowing the lengths people will go to get rid of a hangover, the makers of Pedialyte have even upped their marketing campaign to target adults on social media.

In particular, the company is leveraging Twitter to communicate with customers and spread the word about their brand. Witty tweets have included the following; "If game day festivities go into overtime, don't leave us on the sidelines. #rehydrate," and, "After you enjoy a couple of rounds, reach for a nightcap. #rehydrate #SeetheLyte.”

This marketing tactic seems to be working for the company by the looks of its increase in sales. Creative agencies would be wise to take a page out of Pedialyte’s marketing book and leverage social media platforms like Twitter to communicate with their customers.


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